| A frequently heard complaint from entrepreneurs who | | | | But, wait! As long as we're creating the ideal blog |
| start blogging is: "Why isn't my blog working for my | | | | name, there's more. It should also connect with your |
| business?" | | | | company name and contribute to your branding. |
| Blogs that work well for attracting new clients have | | | | Don't get discouraged. You've probably already |
| these key elements: | | | | formulated a title for your business or website that |
| | | | meets some of these requirements. In many cases, |
| 1. A great blog name | | | | you can simply name your blog the same as your |
| 2. A tag line or blog purpose statement | | | | website, and tack "blog" or "online" at the end of it. |
| 3. An easy way to get automatic blog updates | | | | (If you have a blog platform that resides on your |
| 4. A list of categories | | | | website you don't have to worry about naming your |
| 5. A list of recent posts and recent comments | | | | blog as much because it will have the same name as |
| 6. Links to useful websites, products and services | | | | your website and will simply be a page on the site.) |
| 7. Frequent posts with links relevant to the blog's | | | | Finding a name for your blog depends on the |
| purpose | | | | availability of that name as a domain URL. Search for |
| 8. An easy way for readers to have a conversation | | | | your ideal blog name using a domain registrar, such as |
| with the author | | | | GoDaddy. You will want to "map" your registered blog |
| What's in a good blog name? | | | | name URL over the URL your blog provider created |
| A good blog name must say what your blog is about. | | | | when you set up your blog. For branding purposes you |
| Ideally, the name lets the reader know whom the blog | | | | don't want to have "typepad" or "blogspot" in your |
| is for, and the focus of your topic. It is also compelling - | | | | domain URL. |
| it makes you hungry to dive in and start reading. | | | | Next, tell readers who your blog is for and "what's in it |
| It's can be difficult to create a great name. Plus, you | | | | for them." On some blogging platforms, this is done in |
| probably want the title to be clever. Never sacrifice | | | | the header, after the title and is called a tag line. The |
| clarity when trying to be clever. The name is important | | | | tag line states the benefits for readers, the readers |
| for search engines, so it should use keywords readers | | | | you are targeting, as well as the blog author's name |
| use when searching for products and services in your | | | | (you). |
| niche. | | | | |