| Does your blog pass the "blink" test? A key ingredient | | | | The other frequent mistake bloggers make is not |
| for an effective blog is a great tag line that captures | | | | putting their name clearly in the tag line. Blogs are |
| the first time reader's attention. | | | | designed to be personal conversations and it's |
| The Tag Line | | | | frustrating to have to search to to try and figure out |
| After naming your blog, it is highly recommended that | | | | who is authoring the content |
| you include a tag line to explain what the blog is about. | | | | A reader shouldn't have to search on the About page |
| Here are the 3 points you want to cover in your tag | | | | to find out who is writing . Even when there is a photo |
| line: | | | | of the author, often there is no identifying name. Put |
| 1. Identify your ideal reader | | | | your name in the tag line underneath the title so |
| 2. What is the subject matter | | | | readers know right away who is writing the blog. |
| 3. Who are you? | | | | If you don't have a header that permits a tag line, then |
| Not being clear about a blog's purpose is one of the | | | | you can create a sidebar item with the name and tag |
| major mistakes businesses make. Not only are titles | | | | line. |
| often confusing about what the focus is, the tag line | | | | You can also create a marketing message or mission |
| often does a poor job of defining who the blog is for, | | | | statement, such as how people can hire you and why |
| and what's in it for them if they stay and read the | | | | they would want to. This short message can go in one |
| content. | | | | of the upper sidebars, such as underneath your photo |
| Don't let this happen on your site. | | | | and link to your About page. |