| Over a million synthetic pots and pans are tossed in | | | | Your grandma likely used similar pots and pans way |
| landfills every year. These nonstick wonders don't | | | | back when. Stainless Steel cookware isn't new, but |
| seem to last very long, 3 to 5 years is common. If | | | | grandma's originals lacked many of today's Waterless |
| you're re-investing in new cookware, consider replacing | | | | features: |
| your Teflon with a far more cost-effective solution. | | | | - Multi-ply stainless steel fabrication, 5-, 7-, or 9-ply 18/10 |
| Consider the value of Stainless Steel Waterless | | | | chromium/nickel construction for quality |
| cookware. | | | | - Capsulated heat-conductive elements (copper, |
| The Investment | | | | aluminum, etc.) for unparalleled low-heat cooking |
| Comparably priced nonstick stainless steel waterless | | | | - Steam Control covers to fully preserve and retain |
| cookware (between $150 and $250) will save some | | | | nutritious vitamins, minerals, enzymes and antioxidants |
| serious coin over the years. These quality pots and | | | | - Thermally responsive, efficient utensils to cook faster, |
| pans are warranted to last for your lifetime. | | | | safer, more evenly and economically |
| The Bargain | | | | These and many other improvements now render |
| Durability is a good measure of value. If cookware | | | | today's waterless utensil capable of cooking food the |
| doesn't last, it's no bargain. Too, it's best to cook on a | | | | way it was meant to be cooked, the way Mother |
| nonstick surface free of toxicity. Teflon fuming, peeling | | | | Nature intended her vegetables and meats to be |
| and erosion represent a serious health hazard as does | | | | served, fully appreciated, fully valued, fully themselves. |
| leaching from soft metal cooking surfaces like copper, | | | | To serve anything less isn't a bargain, it's a wasted |
| aluminum, cast iron and others. | | | | opportunity for all concerned, especially food. |
| Stainless steel waterless utensils confidently provide | | | | When real food is experienced (cooked as Mother |
| the ideal nonstick cooking surface free of toxic risk or | | | | Nature intended), one tends to develop an honest |
| continuous 'seasoning' to manage rust, "...the closest | | | | taste and firm loyalty. My acquired personal |
| thing we have to the ideal chemically inert but thermally | | | | preference of 30 years as family cook, and my |
| responsive pan" says Harold McGee in On Food and | | | | business specialty, is Stainless Steel Waterless pots |
| Cooking: the Science and Lore of the Kitchen: Scribner | | | | and pans. Being in the business I'm confident I speak |
| 2004, page 791. (Search 'Waterless Cookware: Hype | | | | for others in this specialty when I share this fact: not a |
| or the Real Thing' for more on McGee). | | | | day goes by without hearing from folks looking to |
| The Bonus | | | | replace a pot handle or lid knob on their cookware. |
| Imagine the value of having a lifetime to explore and | | | | These little attachments, durable as they are, |
| enjoy the most hygienic, responsive, food-friendly, | | | | eventually wear out. Here's a sample of today's |
| cook-friendly, earth-friendly and health-friendly set of | | | | customer requests from ChoiceCookery's on-line |
| pots and pans you can own. Yes, 'friendly' because | | | | Contact Us page: |
| cooks, food and cookware are best served when | | | | "I have a set of Flavor-Seal by Cory cookware that I |
| engaged in a supportive relationship, one of consistent | | | | bought in 1963. I need to replace the handles on the |
| service and celebration, learning and triumph. | | | | large fry pan. Are they available?" |
| Included in this friendship are family, friends and another | | | | "My mom has a set of Miracle Maid pans she got |
| very important member to be invited, seated and | | | | when she was married. She loves them, but the |
| served at the dining table, one of robust taste and | | | | electric fry pan has a short in the cord and we would |
| aroma, of natural nutrients and energy, of wholesome | | | | like to get a new cord. Can you help us?" |
| vitality and healing health. There's no substitute for | | | | "I need to replace the vented knobs on my Royal |
| nature's honest foods, no 'fortified' material worthy of | | | | Queen waterless cookware. I have had it for 27 years |
| the name 'whole food' (search 'waterless cookware, | | | | and I love it but over time the knobs have begun to |
| the healthy choice'). | | | | lose their ability to seal the moisture in. Could you give |
| The Value | | | | me information about how to order? Thank you in |
| It's no secret that much of today's food has evolved | | | | advance." |
| for the sake of convenience and not nutrition. The | | | | "I can't find Nutri-Seal anywhere. Can you help me? I |
| composition and function of modern cookware has | | | | need a new handle on my 8qt stock pot." |
| evolved as well, and not for the better. For example, | | | | "I'd like to order a vent knob for my set, Maxam KT17. |
| synthetic or ceramic coatings on the inside and colorful | | | | It has been thirty years since I brought them home, lots |
| enameled coatings on the outside don't reflect | | | | of cooking mishaps along the way and the handle on |
| cookware value, good health or good sense. Coatings | | | | my roaster finally broke. Please call me." |
| are cosmetic at best, 'cover-ups' applied to lesser | | | | We called. And yes, all these cooks were relieved to |
| grades of steel used in fabrication. Look below the skin | | | | know replacements are still available. |
| for a lifetime of value. | | | | 1) Trust a brand that's here to stay. Maxam, the brand |
| Let's revisit the purpose of food (and the cookware | | | | we represent, has been innovating and manufacturing |
| that cooks it) to more fully appreciate the value of | | | | stainless steel waterless cookware for over 60 years. |
| quality stainless steel waterless cookware: | | | | 2) For businesses like ours, there's a beautiful irony |
| Cooking is actually a moment of truth, a culmination of | | | | here. Unlike disposable bargain cookware, our pots and |
| nature's food cycle, a moment when the vital cache of | | | | pans last a lifetime. Our customers return of course, |
| earth's nutrient goodness is tastefully enhanced or | | | | usually to purchase a set of cookware for their grown |
| sadly wasted. A pot or pan is more than an appliance | | | | children or a grandchild's wedding, maybe a handle or |
| to heat processed food material or boil away nature's | | | | knob for themselves (a $12 replacement easily |
| precious minerals, vitamins, enzymes and antioxidants. | | | | attached, adding another 30 years of cookware |
| Real food deserves better. There's simply more to the | | | | service and value). These folks tend to share the good |
| enriching soils of organic vegetables and free-range | | | | news with family and friends. Too, they're experiencing |
| meats, more to engage the palate, the nose, the eyes, | | | | a cookware partnership they are not about to give up! |
| more to savor and certainly more to revitalize and | | | | Loyalty is honestly earned and yes, priceless. |
| re-energize. We are, after all, only as healthy as the | | | | The Bottom Line |
| health of that which we eat. To that end, pots and | | | | Look beyond 3-to-5 years. Invest in cookware that |
| pans are a huge contributor to the nutritional and | | | | matures your relationship with food and cooking. For |
| savory fate of foods. Much can be gained or lost in | | | | me, it's about two hats I wear and a bond that ties |
| the simple act of cooking. | | | | them together, a hat I experience everyday as family |
| Stainless steel waterless cookware honors and retains | | | | cook and a friendship with customers embracing the |
| the goodness of nature's honest efforts. As with good | | | | simple joys and lifelong value of waterless pots and |
| friends or marriage or other maturing relationships, a | | | | pans. |
| partnership with food and cooking takes time to | | | | Your friendship with food and cooking simply can't be |
| appreciate and thrive. It helps to have cookware that's | | | | explored, experienced and enjoyed using cookware |
| reliable, steady, dependable, trusted, capable of ideal | | | | less capable than stainless steel waterless pots and |
| cooking conditions simply and easily mastered. Cooking | | | | pans. Bargain prices and cosmetic glitz just can't |
| is life long. We might as well mature a friendship with | | | | appreciate in value. Consider cookware you'll never |
| cookware durable and worthy enough to nurture and | | | | have to (or want to) replace. Real value keeps giving |
| sustain this kind of relationship. | | | | for your lifetime, but that's just our warranty. Cook |
| The Return on Investment | | | | healthy, eat honestly, and thrive. |