| The coffee roaster performs the most critical step in | | | | standard supermarket or other readily available brands, |
| creating gourmet coffee. A master roaster is a skilled | | | | but there is simply no comparison in the quality and |
| craftsperson with the experience to bring out the best | | | | taste of the coffee. |
| qualities of the coffee beans during the roasting | | | | - The old adage "you get what you pay for" is very |
| process. | | | | true. Spending the extra money is well worth the |
| The roasting process is extremely important to coffee. | | | | lasting gratification from taste and aroma. |
| The word gourmet applies to a food or drink judged to | | | | - To make your own gourmet coffee at home, always |
| be excellent. Usually this is based on experts' | | | | start with the beans. Buy from a source that will roast |
| professional knowledge, expertise in trade practices, | | | | and ship fresh coffee on demand. Your palate will |
| understanding of product preparation and opinion. | | | | become sensitized to excellence in flavor in a similar |
| - The term gourmet coffee applies to select specialty | | | | way as wine connoisseurs are to great grapes. |
| coffee beans that are roasted to perfection. | | | | - There are always many coffee varieties from which |
| - A master roaster knows from experience acquired | | | | to choose depending on Geographical Indications that |
| over the years how to roast to the correct degree in | | | | identify the source and serve as pseudo-trademarks. |
| order to bring out the beans' characteristics. The result | | | | For example, some of the most admired bean |
| is a taste that is unique and extremely enjoyable. | | | | varieties include Kona, Jamaican Blue Mountain, and |
| - Gourmet coffee is always prepared with select | | | | Sumatra types. |
| specialty coffee beans roasted fresh when ordered. It | | | | When you purchase coffee ask about the |
| is ground to the correct fineness or coarseness for | | | | recommended methods for grinding, brewing and |
| the brewing method used. | | | | storing your coffee so you have the best gourmet |
| - These freshly roasted coffee beans are immediately | | | | coffee experience with each sip. In the end, gourmet |
| packed (unless they are ordered flavored) and shipped | | | | coffee is defined by the quality of the specialty coffee |
| to the customer to brew and enjoy. Brewing should | | | | beans, whether green bean, roasted bean or prepared |
| start with fresh cold water heated to the correct | | | | beverage. |
| temperature. | | | | Coffee adds to the quality of life of those who are |
| - It is true that coffee beans can be purchased by the | | | | involved in its cultivation, harvesting and marketing. For |
| pound in person, by mail, by phone, from a catalog or | | | | the consumers who drink it, gourmet coffee delivers |
| online. | | | | lasting satisfaction and enjoyment. |
| - However, coffee bought from stores, grocery store | | | | In today's fast paced life, sipping a cup of gourmet |
| whole bean hoppers or even popular shops with | | | | coffee and listening to a favorite musical melody can |
| prepackaged brands on the shelf ready for sale does | | | | be the highlight of the day! |
| not compare to coffee freshly ground from a roaster. | | | | Are you now ready to enjoy freshly roasted coffee? |
| - Gourmet coffee is more expensive than the | | | | |