| We know directories are catalogs of site links | | | | hence gets a better view to choose the right site. He |
| classified subject or topic wise. Why do they exist and | | | | can choose a site specifically dedicated for south |
| how does listing with these directories benefit you, is | | | | Indian recipes. This directory advantage is true for any |
| what this article will help you understand. | | | | scenario. |
| Well directories exist because they provide the same | | | | 4. Traffic visiting your site via a web directory benefits |
| service as a search engine but with a small difference. | | | | you more. Your visitors to sales ratio is likely to be |
| Directories classify the sites in categories and present | | | | good in comparison to the one from a search engine. |
| it to the user, making it more easy for the user to find | | | | This is because the visitor has already chosen your |
| the most relevant sites. | | | | site basis the site description he read in the directory, |
| Some of the directory advantages and benefits to the | | | | unlike a visitor from a search engine who visits your |
| user and to you are: | | | | site to check what you have to offer. For e.g. if a user |
| 1. Some directories provide more local and hence | | | | searching for a Sony phone dealer has searched for |
| relevant information. For e.g. if a user is just planning a | | | | 'Sony' in a search engine and your site appears in the |
| small party and is searching for caterers then, a local | | | | result as you sell Sony music systems then he may |
| directory will present more relevant results to him and | | | | visit your page since it appeared in the search results |
| therefore he would search for the relevant information | | | | but he is not your target prospective customer. So in a |
| on a web directory than a global search engine. You | | | | way web directories benefit you by supplying filtered |
| need to be where your customer is. Exploit this | | | | traffic to your site. So you have a visitor looking for |
| directory advantage to reach your prospective | | | | the specific product you are offering and not a visitor |
| customer. Listing with a web directory does not cost | | | | who has reached your site by searching for a broader |
| much and hence you should definitely do it. | | | | keyword. |
| 2. Search engines normally accept almost any site or | | | | 5. The most important directory advantage or benefit |
| page that is submitted to them irrespective of it's | | | | of listing with several directories is 'link building'. The |
| quality. All sites submitted to directories are reviewed | | | | more directories you are listed with the higher are your |
| by humans, poor sites don't stand a good chance to | | | | chances for a better ranking in the search engine |
| get accepted and hence directories provide quality | | | | result. Although search engine provide less quality |
| output to the user. This directory benefit works in | | | | traffic, it is still as we all know very much important |
| favor of building users loyalty towards the directory. | | | | because the number of users searching information |
| As I mentioned earlier you need to be where your | | | | via a search engine is higher than specific directories. |
| prospective customer is. Take benefit of this directory | | | | So now that you know the web directory advantages |
| advantage to promote your website. | | | | and benefits, you need to gather more information on |
| 3. Some directories provide more diversely classified | | | | which directories you should list with and how can you |
| list of sites for only one category. This directory | | | | do that? You will actually need some in-depth |
| advantage leads the user searching for information on | | | | knowledge about available important directories and |
| various topics in the same category to prefer visiting a | | | | their process for listing sites. You may really not be |
| web directory instead of a search engine. For e.g. if | | | | able to get reliable data at hand by doing some |
| you search for 'south Indian recipes' the search engine | | | | research on the topics yourself. Best way to go about |
| results will list down even those sites which probably | | | | listing your site with directories is contacting a website |
| just have a page or two giving south Indian recipes, this | | | | and search engine optimization company. They will |
| will lead the user to get less relevant results. Whereas | | | | ensure a hassle free process at very reasonable |
| if he visits a cooking directory he can see the broad | | | | rates. |
| categories of recipes a particular site offers and | | | | |