| Over the past 30 years marketers have tried | | | | best tasting in the world. What other factors makes |
| thousands of tactics to sell things. We have heard the | | | | coffee Gourmet? |
| "Your to smart to be without this product" tactic. We | | | | When Roasters add flavorings such as chocolate |
| have heard the "Everyone needs this product" tactic. | | | | syrups, or caramel to name a few, these additives |
| We have also seen the way that TV sells products | | | | give your coffee a unique taste that is qualified as |
| making them more appealing then they really are. Has | | | | Gourmet Flavored Coffee. The definition of Gourmet is |
| the coffee industry followed such tactics? Sure it has! | | | | a fine food or drink that has been judged by an expert |
| Do you remember Folgers little jingle? "The best part | | | | to be excellent. When coffee experts say that a |
| of waking up is Folgers in your cup." That ad made | | | | certain brand of coffee is excellent then their credibility |
| Folgers famous! So, is the term "Gourmet Coffee" | | | | is on the line. It better live up to the hype or their opinion |
| another sales tactic? No! Allow me to explain. | | | | and reputation becomes as worthless as the dust on |
| Coffee is grown all around the world, and because of | | | | a windowsill. If an expert deems a product as excellent |
| the many differences in governments, cultures, and | | | | then it has to be good. Right? Well, it should. We live in |
| religions people do things differently in other lands. So, | | | | an imperfect world, but Gourmet Coffee is legitimate. |
| how is Gourmet Coffee made? When you acquire | | | | Many people around the world take pride in there |
| coffee beans from different regions they for the most | | | | coffee and when you find one that stands out you will |
| part go thru a similar process. Beans are picked, dried, | | | | find that it is in high demand. It cost more then regular |
| and sorted pretty much the same way. The | | | | coffee, but depending on your preference in many |
| differences are the climate and the elevation they | | | | cases it is worth its weight in gold. |
| were grown in, and the pesticides the farmers used to | | | | Where do you find Gourmet Coffee? The best place |
| protect their crop. Those are just a few factors. We | | | | is straight from a Coffee Roaster, and there are |
| also need to consider the roasting process. The | | | | thousands to choose from. They all have different |
| roasting process is as crucial to coffee as air is to our | | | | techniques, recipes, and philosophies about coffee. The |
| lungs. If you under roast your coffee your coffee may | | | | great thing about them is that they always have fresh |
| turn out weak, and if you over do it your coffee will | | | | roasted coffee. Some other places would be at a |
| taste burnt. So, where does the word Gourmet fit in? | | | | supermarket, but I highly advise against these places. |
| The hardest coffee to acquire today is the Jamaican | | | | The coffee is usually never as fresh as it should be. I |
| Blue Mountain. The reason is due to the hurricanes in | | | | hope that this article was able to help you understand |
| the Gulf of Mexico. This coffee is the most sought | | | | that Gourmet Coffee is real, and not a clever |
| after coffee, because of its rich taste and divine smell. | | | | marketing tactic. |
| When roasted correctly this coffee is probably the | | | | |